Crafting a crunch - Building the JAZZ^™ & ENVY^™ apple legacy

In the spring of 1985, a pivotal breeding cross produced two of New Zealand’s most successful apple varieties —Scifresh and Scilate — later commercialised and marketed by T&G Global as JAZZ™ and ENVY™ apples.   This pioneering work at the Bioeconomy Science Institute’s (formerly DSIR’s) Hawke’s Bay research orchard led to commercial partner T&G Global licensing the varieties and taking them to consumers around the world. Since then, JAZZ™ and ENVY™ apples have enjoyed remarkable global success, reaching consumers in more than 55 countries and earning a reputation as two of the most sought-after premium apple brands in the world.    In this episode of Scigest, we speak to Jemma Whiten, Head of Global Marketing at T&G Global. We dive into the incredible story behind these two apple brands and learn how T&G Global have built enduring and growing consumer demand and supply, with these brands truly standing out on the global stage. To view our full catalogue of podcasts including extra links on some podcasts please go to our Scigest pages: www.plantandfood.com/scigest