Plant & Food Research has merged with AgResearch, Manaaki Whenua – Landcare Research and Scion to form the Bioeconomy Science Institute
Podcast
Protecting a plant with PVR
05 Oct 2025
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When you go to the supermarket, you’ll find lots of different varieties of fruits and vegetables. Many people have a favourite apple, kiwifruit, potato or tomato variety, something that tastes particularly good or fits with their lifestyle. What you probably don’t realise is that behind each of these varieties is a whole suite of protection for the breeder, the grower and the marketer, giving them certain legal rights. Emma Brown is the General Manager, Plant Varieties at the Bioeconomy Science Institute, and her team works to make sure each variety coming out of the breeding programmes has the right protection to deliver the best impact for everyone along the supply chain.
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