I am a research psychologist, specialising in understanding the attitudes, emotions, values and cognitions that motivate people to consume specific products, brands or experiences, or to reject these offerings. As an interpretivist researcher I work largely with qualitative methods and data, leading complex teams, across different disciplines, and from diverse backgrounds to reach a common goal. Much of my research is Asia focussed and, as the Consumer Insights Principal Investigator for the High-Value Nutrition National Science Challenge, my team and I are exploring how both Chinese and New Zealand consumers construe their relationships between food and health.

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  Research history and publications