The future urban consumer
12 Oct 2023
When developing new food technologies and farming systems, it is critical to consider consumer attitudes towards these technologies. Plant & Food Research’s Future Urban Consumer programme has been digging deeper into how consumers in both New Zealand and our overseas export markets think and feel about different emerging food technologies, and the drivers behind those attitudes. In this podcast Hilary Ireland speaks to three members of the Future Urban Consumer team about this research and some of the initial findings.
Dr. Denise Conroy
I am a research psychologist, specialising in understanding the attitudes, emotions, values and cognitions that motivate people to consume specific products, brands or experiences, or to reject these offerings. ...
I'm a consumer scientist specialised in conducting interpretivist qualitative research to understand consumers and their experience with food in given social-cultural contexts. I'm involved in a wide range of research...